1897: 20 years old C.C. Hudson Leaves Spring Hill Farm in Williamson county, Tennessee, seeking fortune in the emerging textile town of North Carolina. He finds work in overall factory sewing on buttons for 25 cents a day...
1904: Hudson’s workplace closes. He and a few others buy several of the sewing machines, leases space over a grocery store downtown and incorporates here Hudson Overall company
1919: The business builds its first plant the corner of South Elm Street and the name is changed to Blue Bell Overall Company. Legend has it that Blue Bell is named after a bell given to C.C. Hudson by a group of railroad workers who bought overalls at Hudson’s store. After time in the factory, the bell, like everything else, becomes covered with blue denim dust.
1936: Blue Bell Introduces Super Big Ben Overalls, featuring 100% sanforized fabric that reduces shrinkage to less than 1 %, setting a new standard for the industry. 

1943: Blue Bell acquires Casey Jones Work- clothes Company and the rights to Casey Jones’ rarely used brand name- Wrangler
1946: Blue Bell starts development on a jeans line for cowboys, Blue Bell hires famous tailor Rodeo Ben workers take part in a contest to give the jeans a brand name. The winning name is Wrangler, the name of a working cowboy.
1947: After designing and testing 13 prototype pairs of jeans, Blue Bell introduces the Wrangler 13mwz, Men’s Zipper Fly to the American consumer. A promo campaign, featuring 13MWZ test riders and rodeo legends Freckles Brown, Bill Linderman and Jim Shoulders, is launched.
1962: Blue Bell opens a plant in Belgium and the Wrangler brand is successfully launched into Europe
1973: Wrangler jeans become an icon of youth culture synonymous with teenagers the world over.
1974: The Pro Rodeo Cowboys Association of America officially endorses Wrangler Jeans.
1986: Blue Bell merges with the VF Corporation of Pennsylvania, preparing the ground for a bigger Wrangler global success.
1996: 1 of every 5 pairs of jeans sold in America is a Wrangler
1997: 50th anniversary of the 13MWZ. Special Edition Collector’s item 13MWZ is created to celebrate the event
2000: "What ever you ride" TV AD campaign launched, focusing on the core brand values. Riding is what Wrangler jeans were designed for and the only thing that has changed since then,are the things that we ride.
2002: "There’s a bit of the west in all of us". TV and print advertising campaign is launched. It stays true to Wrangler’s unique heritage and shifts in into a modern European setting.
2004: Introducing Wanted, the Wrangler new European print campaign. Wanted represents a modern expression of Wrangler’s roots. Wrangler is also celebrating its 100 years of making quality denim; Wrangler takes on two major activities. Blue Bell by Wrangler, a limited edition collection that reproduces the first Wrangler Jeans, right down to the last detail only available at selected premium stores. Reworking the mainstream collection, new fits are produced using icons inspired by the very first Jeans developed by Rodeo Ben. The Wrangler Brand is now recognized in 22 European countries.
2005: The Wrangler Campaign Wanted throughout Europe. Wanted continues to evolve for 2006 


2006: Wrangler presents its 2006 collection, a surprising and exciting collection with new finishes. On January 30th the Walk Line event took place in London, an exclusive gig to celebrate the release of the movie Walk the Line with top artists.
2007: The WANTED campaign is brought to life in 2007; a mix of music, art, film and denim. All summer Wrangler’s this is wanted toured through Europe focusing on Barcelona, Stockholm and Milan but also visiting smaller events in UK, The Netherlands, Belgium and Ireland.